Building Novvel.co : A Visual Identity System
Creating a distinct and consistent visual identity that reflects the brand’s personality and connects with its audience.
Year :
2026
Type:
Client Project
Scope:
Brand Strategy & Visual Identity
Project Duration :
2 weeks
OVERVIEW
Novvel is an AI-assisted platform that helps authors create, edit and publish graphic novels within one connected workspace.
The client came from a technical background and envisioned enabling authors and publishers to go beyond words and visualize their stories.
They should have a platform to actually visualize their stories and bring their imagination to life.
The Challenge
The current visual identity positioned the platform as a storytelling platform for children mainly, which limited its appeal to a wider audience of authors and publishers.
Brand Direction
Imaginitive | Creative | Approachable | Modern
Renaming the product
InkAnEpic → Novvel.co
The new name was suggested by the client to position the product as a broader and more contemporary storytelling platform.
Logo exploration
KEYWORDS
Books
Pen
speech bubble
ink page
quill
chapters
frames…
Symbol Explorations
Color palette
The palette combines Midnight Blue as the primary color, representing trust and stability, with Spicy Paprika as an accent color, adding energy and creativity to the brand.
Final Design
This logo was finalized because the panels had more importance in their platform.
I created more variations of the logo balancing positive and negative space from the earlier exploration.
Brand Guidelines
Brand Applications
Logo Usage
Logo Usage
Thank You!